When it comes to marketing your business and website, there are a number of options open to you. One of the most consistently successful campaigns at your disposal is direct mail marketing. For a small cost, you can reach a large number of people in a short space of time. Sending a constant stream of targeted customers to your website has never been easier.
Many businesses have forgotten the power of this marketing strategy. Online and social media marketing strategies have replaced what was once viewed as the most effective strategy. But a personal touch can go a long way, which is why with direct mail marketing you will yield consistent results:
As the saying goes, you never get a second chance to make a great first impression. The same goes for direct mail marketing. Homeowners are bombarded with spam letters on a day-to-day basis; you need to make sure your marketing efforts avoid the rubbish pile.
Design your envelopes and letterheads to incorporate your brand identity, that way any mail is automatically linked to you. If you keep a consistent look and feel across your campaign, your business is seen as trustworthy and professional.
Catch your recipients’ eye with bespoke printed envelopes. You have invested time and more importantly money into a direct mail marketing campaign. It is vital your letters stand out on someone’s door mat.
If you are struggling to reap rewards with letters, postcards are a great form of mail marketing. There is no ‘hurdle’ to opening them, and all the vital information is there for your recipient to see. Again, keep a consistent brand identity across your postcard to display your professionalism.
It is important to strike the right balance between professional and personal. Address your professionally design letterheads to the recipient by name. This is much more likely to result in a positive action than “Dear Customer”. If a letter is personally addressed, it is deemed more important and is less likely to be thrown away before being read.
Where possible, handwrite your envelopes. This is obviously dependent on the amount of letters and your time scale, but is a personal touch that is often appreciated. Using stamps also adds to the personal feel – it shows that you have gone to trouble to mail it, not just post through the door.
If you’re an ecommerce business, continue the personal touch with your goods when they are posted out. Send a personalised ‘thank you’ note. This unique touch can encourage people to make repeat purchases with you.