Doing Your Best To Market Your Business In Today’s Economy

When it comes to marketing your products and services, there are all kind of roads to take. You can do yellow page advertising, direct mail, newspaper advertising, internet marketing, and etc. Now even though all of these techniques can work to bring you more customers, there are only 1 or 2 of the strategies out of the bunch that will deliver you the most sales.

How do I know that? Well it’s because I know the math of my business. The biggest question that you need to ask yourself is whether or not you can go negative to acquire a new customer. If you can, then more than likely you have a strong value in the “lifetime average value” of a customer in your business.

If it costs you $50 to get a customer, but this average customer spends only $2000 throughout their entire life time with you… wouldn’t you say that it’s a good trade-off? I think so, but it’s something that a lot of business owners don’t think about at all. To make the transition from an average business owner to someone who is really bringing in the cash, you need to be aggressive with your marketing approach.

It’s time to take action, and the first thing that you will want to start with is your display ad. Your display ad should follow all of the rules of direct response marketing. Have a big headline, good body copy, and a close that includes your phone number, website, and corporate email address.

If you can have all of these things, then you will stand a good chance of selling your products and services. However without it, then you’re stuck in the water – and this is the last place where you want your ad to stand amongst your competitors. To make a good ad, study from the best. Develop something called a “swipe file”, and emulate a lot of the ads and sales letters that you see in there.

You never want to steal or copy their copy word for word, but you will want to make sure that hand-write out these sales letters so you can get on the same thinking level that these professional copywriters have. If you can do this, then you wouldn’t have to worry about copywriting and having someone to write your copy for you.

I think you can use these tips to have the most success as possible for your business. Don’t solely rely on one technique – vary your techniques and watch as your sales and profits skyrocket. Don’t attempt to use brand advertising because you’ll lose money faster than a bad blackjack player.

Do the math in your business is as easy as 1, 2, 3. It’s just up to you to put them into action so that you can start profiting now instead of trying to compete with other businesses over lower prices. You can’t live on price along. Live by price, die by price is what I say – and it’s something that you should incorporate in your business today.

Hopefully you’re able to use these tips to have the kind of business success that you dream of.

Good luck with using these tips to make more money in your business.

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