Why do a lot of businessmen use direct mail? Well, it’s because a lot of the consumers nowadays are much more up-to-date and sophisticated than before. Advertisements from television, radio, magazines, and internet are just everywhere so, it is of much difficulty to catch people’s attention. So, the question that is bothering most businessmen is how to effectively reach their target customers without spending their entire advertising budget especially if they don’t have that much. The most practical answer to that is through direct mail.
The emergence of direct mail marketing is quite beneficial nowadays. It’s the only kind of advertising that can directly pinpoint the target clients and can give immediate response rates. So by using direct mail, there’s not much of a waste of resources and time. Unlike the other forms of media, direct mail gives an opportunity to really have a more personalized interaction or encounter with your target audience. If you have a “landscaping business” for example, in direct mail, you would only be advertising to people who are interested in such business and not advertise the same business to “apartment dwellers” as well, which are commonly happening to other forms of advertising.
Direct mail gives you full control of your budget because you can exactly trace how many pieces you have sent out during the whole campaign and who received them. You will know also how much everything costs which makes everything easy to calculate the cost-per-order or the cost-per-response. With this kind of advertising, repeat business and income that the sequence of mailings has generated for the benefit of your business can even be tracked with much ease and convenience.
Another thing that you have to consider in direct mail marketing is to make use of the same source for printing and mailing. Maybe you’re now asking why. Well, the reason for doing so is for you to avoid finger pointing between the two companies should you use two separate firms for printing and mailing. The best thing to do is use one company for both so that if there’s any trouble or delays, you can only refer your complain or receive an update from one company.
Another reason why you have to get the service of one company for both the printing and mailing process is that you can receive more guidance when it comes to your printing layout so that it would comply to the guidelines imposed by any mail house. So, instead of changing the print outs over and over again to pass with the mailing standards imposed, you wouldn’t have to do that anymore if you use just one company for both processes.
These are just few of the guidelines that you have to remember when doing direct mail marketing. If done right, for sure it can become the best marketing tool that can generate more income and boost more profit compared to other forms of advertising.